Kristen Silva

Senior Brand
& Digital
Designer

Brand Systems & Design Consultant

I create brand systems, campaigns and digital experiences that bring a brand to life. I also build the templates and workflows teams need to keep their content consistent.

Explore the work
Brand systems & creative enablement10 selected projects

The portfolio / 10 projects

Selected work.

Brand systems, campaigns and the details that bring them to life.

Elastic Path’s completed ShopTalk 2025 boothEvent photograph

The work in context

A connected
event experience.

Environmental graphics, interactive activations, print, merchandise, social and motion come together for Elastic Path at ShopTalk 2025.

Booth architecture and production by Hill & Partners.

Explore the full event project

A little about me

Thoughtful details.
A consistent whole.

I’m Kristen, a senior graphic designer, digital designer and design lead with 15+ years of experience bringing brands to life. I connect creative direction with hands-on design, creating cohesive campaigns, digital experiences, presentations and editorial layouts. My work also spans brand systems and design consulting, building the guidelines, templates and workflows that help teams create with confidence.

At Elastic Path, I created design systems, brand guidelines, reusable templates and campaign assets. I built and adapted the system across Figma and Canva, with Claude and ChatGPT supporting AI-assisted design workflows. The work connects a defined visual language with practical tools teams can use to create consistent branded content.

Brand systemsTemplates & toolsAI workflowsDigital & campaigns