01 / Elastic Path / 2025
Bringing the brand to life.
EnvironmentA cohesive event experience spanning environmental graphics, interactive activations, print, merchandise, social promotion and motion.
- Project
- Elastic Path at ShopTalk 2025
- My contribution
- Environmental graphics, print collateral, merchandise and social campaign design; event sizzle reel creation
- Location
- Las Vegas
Event photographThe context
One system at show floor scale.
Elastic Path’s 20 × 20 foot exhibit brought a connected brand experience to the show floor. The graphics worked within Hill & Partners’ production specifications, accounting for monitors, shelving, furniture and door seams.
Design focus
Messaging walls, reception graphics and activation materials carry the same visual language. Product bundle instructions and an engraving experience turn the booth into a place for participation, while print handouts, team shirts and social creative extend the campaign.
Booth architecture, 3D renderings and production elevations by Hill & Partners. Social campaign and personalized sales assets created collaboratively with Val.
01 / The built environment
The brand, from every angle.
Photographs of the finished booth show the environmental graphics in use.
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02 / Production
Designed for the real environment.
These production elevations show the graphics applied around the booth’s physical constraints. The structure and drawings are by Hill & Partners.
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03 / Print and merchandise
Every touchpoint felt connected.
A two sided B2B one sheet and a Las Vegas inspired team T-shirt extended the event system beyond the walls.
