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01 / Elastic Path / 2025

Bringing the brand to life.

Environment

A cohesive event experience spanning environmental graphics, interactive activations, print, merchandise, social promotion and motion.

Project
Elastic Path at ShopTalk 2025
My contribution
Environmental graphics, print collateral, merchandise and social campaign design; event sizzle reel creation
Location
Las Vegas
Elastic Path at ShopTalk 2025Event photograph

The context

One system at show floor scale.

Elastic Path’s 20 × 20 foot exhibit brought a connected brand experience to the show floor. The graphics worked within Hill & Partners’ production specifications, accounting for monitors, shelving, furniture and door seams.

Design focus

Messaging walls, reception graphics and activation materials carry the same visual language. Product bundle instructions and an engraving experience turn the booth into a place for participation, while print handouts, team shirts and social creative extend the campaign.

Booth architecture, 3D renderings and production elevations by Hill & Partners. Social campaign and personalized sales assets created collaboratively with Val.

01 / The built environment

The brand, from every angle.

Photographs of the finished booth show the environmental graphics in use.

02 / Production

Designed for the real environment.

These production elevations show the graphics applied around the booth’s physical constraints. The structure and drawings are by Hill & Partners.

03 / Print and merchandise

Every touchpoint felt connected.

A two sided B2B one sheet and a Las Vegas inspired team T-shirt extended the event system beyond the walls.

B2B one sheetPresentation mockup · event handout
The ShopTalk team T-shirtArtwork, mockup and real world application

Continue exploring / 02

Revised Brand Guidelines

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