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09 / MarketGenesis clients

From Word documents to branded reading experiences.

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Two lead magnets I designed for MarketGenesis clients, transforming Word documents into complete layouts tailored to each brand.

Project
2NSystems and Innovo Coach · Lead magnet layout design
My contribution
Editorial design · Page layout · Brand adaptation
Lead Magnets & Editorial DesignLead magnet book mockups

The context

Long-form content, made easier to navigate.

Each project began as a Word document. I brought the content to life through page composition, typography, imagery and a consistent visual hierarchy.

Design focus

I designed each publication around its client’s identity, balancing detailed information with clear headings and visual pacing across the full document.

01 / 2NSystems

Hidden Failure Points

19 pages · Designed from a Word document into a branded editorial layout.

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Click the right page to turn forward, or the left page to go back.

02 / Innovo Coach

AI Coaching Playbook

One selected cover followed by the contents and complete interior layouts. Designed from a Word document for Innovo Coach.

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Click the right page to turn forward, or the left page to go back.

Assets created

A full system, selectively shown.

  • 2NSystems lead magnet layout · 19 pages
  • Innovo Coach playbook · Selected cover and interior layouts
  • Brand-specific typography, imagery and page systems

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Email Campaign Design

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