02 / Elastic Path / 2026
Brand guidelines built for everyday use.
Brand identityRevised Elastic Path brand guidelines that bring logo, color, typography and art direction into one practical reference.
- Project
- Elastic Path · Revised brand guidelines
- My contribution
- Brand guideline revision and visual system documentation
2026 brand guidelinesThe context
A shared reference for consistent work.
The 34 page guide connects the brand foundation and voice with visual standards. These selected pages focus on the decisions teams make when creating content across marketing, web and product.
Design focus
Clear logo treatments, approved color blends and contrast guidance sit alongside typefaces, icon usage and illustration rules. Documented prompt structure, palettes and export settings also give teams a repeatable AI assisted workflow for product imagery.
01 / Brand communication
The story behind the system.
The elevator pitch and brand story pair expressive typography with purposeful color to bring the brand’s voice to life.
02 / Identity standards
The right mark, in the right place.
Approved logo treatments, clear space and background guidance establish a consistent signature across light and dark applications.
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03 / Color in use
Color with a clear purpose.
The primary palette and approved blends are paired with contrast references and practical guidance for everyday color decisions.
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04 / Type and art direction
A system teams can build with.
Defined type roles, consistent icon assignments and a documented illustration workflow help carry the visual language into new content.
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