03 / Elastic Path
Building an identity for B2B conversation.
Brand identityA podcast identity exploration built around “Complex B2B commerce, built to order.” Three visual routes resolved into a flexible content system.
- Project
- Elastic Path · Small Batch podcast branding concepts
- My contribution
- Identity concepts, logo exploration, art direction and content system
- Project status
- Identity concept
Selected identity conceptThe context
The cap became the anchor.
The exploration connected Small Batch to Elastic Path through ecommerce, API and editorial bottle cap directions. Each route was shown across listening, video and social formats.
Design focus
The selected direction pairs the Small Batch script mark with a light mint bottle cap. Elastic Path anchors the top of the mark, with the show positioning below. The system adapts into covers, episode graphics and social applications.
01 / Exploring the identity
Three routes. One idea.
Ecommerce cues, technical API language and a cleaner editorial direction explored different connections to the parent brand.
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02 / Selected applications
From identity to content system.
Selected mockups show the final direction across the channels it was designed for.
1 / 5
Assets created
A full system, selectively shown.
- Avatar
- Podcast cover
- Host LinkedIn banner
- Guest LinkedIn episode card
- Episode intro
- Episode outro
- Episode thumbnails
- YouTube banner
- Lower thirds
- Riverside background
- Reel end card and audio logo
- Guest quote and social card